Skip to main content
Your browser is older than this site supports, so this page is showing without its design. To see it properly, update to Safari 15.4 or later, or to a current version of Chrome, Edge or Firefox.

Custom build

Assistants, automations, apps and portals built around how your business works, and run for you afterwards.

What we build for you

The assistant in the corner of this page is Evrella, one of ours: ask her what we could build for you.

AI assistants & automation

An assistant, an automation or an AI tool built around one business and the content it has approved.

  • Answers grounded in your own material
  • The repetitive work handled, not supervised
  • On the platform Evrella runs on

Already built this way: Shared Inbox, Read Aloud. All case studies

Tell us what to automate

Web & mobile apps

Software shaped around how your business already works: client portals, dashboards, booking, iOS and Android.

  • One place for your team and your customers
  • Works in the field, not just at the desk
  • The code is yours, and leaving is priced in the proposal
Start your project

Run & support

What we build, we can run: hosting on AWS in London, security updates, monitoring and changes, for a monthly fee agreed in the proposal.

  • Security patches and backups, handled
  • Uptime and performance watched, not assumed
  • Changes without raising a ticket
Ask about support

What the people our founder has worked with say

  • Mike Knauff

    Director, Application Architecture — Discover Financial Services

    I have had the pleasure of working with Emanuele for nearly ten years, during which time he has served as a Principal Architect across several payment network platforms.

    Read more
  • Arpit Shah

    Senior Architect, Amazon Web Services (AWS)

    Emanuele is very hard working and smart individual who continuously looks to change the norms to improve and reduce development/test efforts.

    Read more
  • Kiranmai Goda

    Principal Architect, Digital Banking & Wallet Enablement

    I have had the privilege of working with Emanuele for several years, and he is unquestionably one of the strongest architects I have worked with throughout my career.

    Read more
  • Spencer Mitchell

    Java Software Developer, Discover Financial Services

    I had the pleasure of working with Emanuele over the past few years, during which he served as the architect on an important project.

    Read more

The PuglieseWeb platform

What your software starts with

Everything we build runs on the platform Evrella runs on, so the parts every business system needs are already built and running. Your budget goes on what is specific to your business.

  • Sign-in and teams

    Accounts, organisations and team members, with Google and Apple sign-in.

  • Billing

    Subscriptions and invoices through Stripe, with the plans kept in one place.

  • Events

    Everything your software does is published as an event, so reports and new automations can be added later without changing it.

  • Analytics

    Usage analytics, with no personal data in them.

  • AI

    Models on Amazon Bedrock, grounded in your own content, and your data is never used to train them.

  • Privacy requests

    A request to erase or export someone’s data is carried out in every system that holds it.

How we protect your data

How it works

  1. Shape

    A free call, then we write the brief: the decision (what changes and why), the contract (what the system promises), the behaviours in your own words (they are also the tests) and the plan (small stories). You approve it once, before anything is built.

  2. Build

    One story at a time. AI agents write the code against the behaviours you approved; nothing asks you to read code.

  3. Release

    You approve what reaches your customers, before they see it.

  4. Learn

    Every change is recorded, and what it taught goes into the standards we build to.

When you accept the proposal, you get an account on the PuglieseWeb Portal, where the proposal, the payments and the support are kept.

There you set up the payment schedule; if we run the software for you, its monthly fee is in the proposal too.

The code is yours, and leaving is priced in the proposal.

How it is priced

  1. The free call

    Thirty minutes with our founder about what you want built. No obligation.Pick a time

  2. Scoping or a proof of concept

    A fixed price, agreed before it starts.

  3. The build

    Quoted after the brief: a price agreed before any work begins.

  4. Run and support

    Monthly, at a fee agreed in the proposal.

Consulting
By the day or by engagement, quoted after a free call. The engagements are on the consulting page.See the engagements
Evrella
Evrella has her own plans, from £39 a month, and starts with a free trial, with no card needed. They are on her own site.See Evrella’s plans
Websites
We don’t sell websites. A partner web developer quotes and builds yours.Meet our partners

No VAT is added: PuglieseWeb LTD is not currently VAT registered. The price depends on scope: we quote it after a free call and confirm it in the proposal.

Frequently asked questions

What do you actually sell?

Two products of our own, Evrella and SystemDox; software, assistants and automations built to order; and consulting from our founder. We don’t build websites: our partners do.

Do you build websites?

No. A partner web developer builds it, and installs Evrella on it if you want her. You will find them on the Partners page.

What does a custom build cost?

Scoping or a proof of concept, when needed, is a fixed price. The build is quoted after the brief, before work begins; running it is monthly.

How do we start?

Book a free 30-minute call, or write us a brief. A written proposal follows, and no work begins before you have agreed its price.

Can you add AI to what we already have?

Yes. Evrella drops into any existing website with one line of code, and we can add an assistant or an automation to software we did not build.

Ready to get started?

Tell us what you need. A written proposal follows — no obligation.

Book a free 30-minute call

or write a brief