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AI transformation for small and medium businesses

We build and run our own AI products, and we bring the same work to your business: an assistant that answers your customers, admin that runs itself, software built around how you work.

  • Products we run ourselves
  • Secure architecture
  • Built in the UK
  • Ema Answers

    Live. Answering customers on websites, WhatsApp and the phone for real businesses today.

  • SystemDox

    Private preview. Runs our own engineering: 60+ repositories, our decisions and our public Engineering Handbook.

  • Built in Hampshire, UK

    On AWS in London, with the security practice our founder used in banking and payments.

  • A written scope before any work

    Every job starts with a free call, then a written scope, timeline and price. No surprises.

Built by us, run by us

Two AI products we use every day

We do not just advise on AI. We build products, run them for real customers and for ourselves, and bring what we learn to your business.

  • The Ema Answers console, showing a conversation and the leads it captured

    Ema Answers

    Live

    The AI receptionist for small businesses: answers on your website, WhatsApp and phone, in your customer’s language, and emails you every enquiry. Live today, with a free plan and no card.

    Visit Ema Answers
  • The SystemDox workspace PuglieseWeb uses every day

    SystemDox

    Private preview

    The knowledge layer our own engineering runs on: every repository, decision and standard, read by our team and by the AI agents that write our code. In private preview; you can request early access.

    Visit SystemDox

Both screenshots are our own accounts, not mock-ups.

How we help

Three ways to put AI to work in your business

  • Answer customers 24/7

    Ema Answers on the website you already have: one line of code, answers only from your own pages, and every enquiry emailed to you the moment it arrives.

    Visit Ema Answers
  • Automate the admin

    Quotes, certificates, documents and follow-ups handled by an automation or an AI tool built around how your business already works. Scoped and quoted after a free call.

    Tell us what to automate
  • Build software to order

    Websites, client portals, dashboards and integrations with the tools you already use. A written scope, timeline and price before any work begins.

    See the plans and prices

Why businesses choose us

  • Answers customers 24/7

    Your website answers questions in your customer's language, day and night, and emails you every enquiry.

  • Hours of admin, automated

    Quotes, documents and follow-ups handled by AI, so your day goes on the work, not the paperwork.

  • Secure and GDPR-compliant by default

    Hosted on AWS in the UK, with the security practices our founder used in banking and payments.

  • Grows with you — no rebuild

    Start with what you need today and add features as you grow, on the same foundation.

What people who worked with our founder say

I have had the pleasure of working with Emanuele for nearly ten years, during which time he has served as a Principal Architect across several payment network platforms. What I have valued most over the years is the initiative and sense of ownership he brings to everything he does — he consistently looks beyond the immediate technical problem and asks how we can make the organization, our practices, and the way we work better. He championed consistent documentation standards and found practical ways to make technical knowledge accessible to the entire organization, not just engineers. Over the years, I have watched him repeatedly turn "the way we've always done it" into something better.

Mike Knauff

Director, Application Architecture — Discover Financial Services

Emanuele is very hard working and smart individual who continuously looks to change the norms to improve and reduce development/test efforts. He is very passionate about the latest technology and makes sure he communicates with the team to convert ideas into implementation. Highly Recommended.

Arpit Shah

Senior Architect, Amazon Web Services (AWS)

I have had the privilege of working with Emanuele for several years, and he is unquestionably one of the strongest architects I have worked with throughout my career. What truly distinguishes him is his passion for learning, innovation, and continuous improvement. He is always exploring new technologies, tools, and approaches, and consistently brings fresh ideas and practical solutions to complex challenges.

Kiranmai Goda

Principal Architect, Digital Banking & Wallet Enablement

I had the pleasure of working with Emanuele over the past few years, during which he served as the architect on an important project. He was the backbone of its success, and his expertise in the subject matter played a major part in the delivery of the project. His designs were detailed and thorough, and he made a point of continually sharing them with the wider team — keeping everyone aligned and working toward the same goal.

Spencer Mitchell

Java Software Developer, Discover Financial Services

Emanuele also consults directly — see Ema Consulting

Our founder's 15+ years of experience includes

Free 30-minute call

Talk to the person who will do the work

Pick a time that suits you. You will speak with our founder about what AI could do for your business. No pitch deck, no obligation.

  • Free 30-minute call
  • GDPR-compliant
  • UK-based

Prefer to write first? Start with a short project brief

Book a free discovery call

30 minutes with our founder, at a time you choose.

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