ProductsAutomationSoftware
AI transformation for small and medium businesses
We build and run our own AI products, and we bring the same work to your business: an assistant that answers your customers, admin that runs itself, software built around how you work.
- Products we run ourselves
- Secure architecture
- Built in the UK
- Architecture
- Compliance
- Operations
- Stakeholders
- Legal
- Product
- Security
What we do
Products we use every day, and the work we do for you

Evrella
LiveThe AI receptionist for professional practices. She answers your clients’ questions from your own pages, day and night, and passes you every enquiry. Every plan starts with 30 days free.
Visit Evrella
SystemDox
Private previewThe knowledge layer our own engineering runs on: every repository, decision and standard, read by our team and by the AI agents that write our code. In private preview; you can request early access.
Visit SystemDoxAutomate the admin
Quotes, certificates, documents and follow-ups handled by an automation or an AI tool built around how your business already works. Scoped and quoted after a free call.
Tell us what to automateBuild software to order
Client portals, dashboards, mobile apps and integrations with the tools you already use. A written scope, timeline and price before any work begins.
See how we build to order
The PuglieseWeb platform
One platform under everything we build: AWS, security first, ready on day one
Our own products and the software we build for you share one foundation: a serverless AWS estate in London, deployed only by pipeline, and run to the standards our founder spent fifteen years applying in banking and payments. You get that infrastructure without having to build it.
Security first
Your data is hosted on AWS in London, encrypted at rest and in transit, and never used to train AI models. Nothing reaches production with a long-lived key, and every management action on the account is recorded.
Well-architected
Built along the AWS Well-Architected Framework: one account per product, alarms that reach a person, and a written decision behind every change, more than a hundred so far.
Time to market
The platform is already running, so your product, portal or automation starts on it rather than from a blank page: sign-in, billing, hosting, monitoring and the AI layer are there on day one. Evrella runs on it; so does this website.
That is how we help your business grow: making good use of AI, with the security of your data placed first.
How we protect your dataFree 30-minute call
Talk to the person who will do the work
Pick a time that suits you. You will speak with our founder about what AI could do for your business. No pitch deck, no obligation.
Prefer to write first? Start with a short project brief
