AI that makes your business more efficient

Your operations, automated by accessible AI that helps you compete with businesses ten times your size.

Or tell us about your business directly, in a short project brief.

Answer my customers 24/7

Ema Answers, as your customers see it

Ema Answers puts an assistant on your website that answers your customers day and night, and emails you the enquiry when a customer leaves their details.

Visit the Ema Answers site Prefer to talk first? Start a project brief

Ema

Answers from your website

23:14

Visitor: Do you service gas boilers in Winchester, and what does it cost?
Ema: Yes. We service gas boilers across Hampshire, Winchester included. A standard service is £85 and takes about an hour. Would you like me to arrange a visit? I just need your name and an email address.
Visitor: Yes please. Sarah Cole, sarah@example.com. Any weekday morning next week.
Ema: Thanks, Sarah. I have passed that to the team with your preferred times, and you will hear back tomorrow morning.

An example exchange. Ema only says what your website says.

New enquiry from your website

Ema Answers · 23:16

Name: Sarah Cole
Email: sarah@example.com
Asked: Boiler service in Winchester; wants a weekday morning next week.
Language: English

The same enquiry, emailed to you the moment Sarah leaves her details.

Answers come only from your pages and the documents you add, each linked to the page it came from. Where your site is silent, so is Ema.
Replies in the language each customer writes in, and keeps every enquiry in your console with the whole conversation.
A free plan for as long as you like, with no card. Paid plans have no setup fee and cancel any time.
One line of code on the website you already have, with step-by-step instructions for WordPress, Wix, Squarespace and Shopify.

How Ema Answers compares

Against hiring for the inbox, or a chatbot off the shelf.

Criterion	Hiring for the inbox	Off-the-shelf chatbot	Ema Answers
Hours covered	Office hours	Around the clock	Around the clock
Languages	Whatever they speak	Usually one	The customer's own
Where the answers come from	Their memory of the business	Scripts you write and keep up to date	Your website, read for you
Every enquiry reaches you	When it gets written down	Depends on the vendor	Emailed to you, every one
Where your data lives	Their laptop and inbox	Depends on the vendor	AWS in the UK, GDPR by default
Time to set up	Weeks to recruit and train	Days of script writing	Reads your site the same day
What it costs	A salary	A subscription, plus your time	A free plan, or a monthly plan

What are missed enquiries costing you?

Put in your own numbers. Nothing here is sent or stored.

Enquiries answered for you

–

each month

Potential value

–

each month

Worked out from your inputs only: enquiries a week × the share missed × the share you win × the value of a customer, over an average month.

Automate my admin

Admin, automated around how you already work

Admin that follows the same steps every time is work you can hand to software. We build an automation or an AI tool around the way your business already handles it.

Tell us what to automate See what we build

For what piles up after the job: quotes, certificates, documents and follow-ups.
No new website needed: we add it to what you already have, even a site we did not build.
It works from your own material and the content you have approved, not a generic template.
Every job is scoped and quoted after a free 30-minute call.

Document my systemsComing soon

SystemDox: documentation that keeps up with your software

For businesses with software of their own: SystemDox gives the team that builds it, and everyone who depends on it, one place to read how that software works. It is not on sale yet, and you can register your interest today.

Reads the documents your developers keep next to the code on GitHub: requirements, decisions and notes on each component.
Publishes them as one searchable site, open to everyone or behind a sign-in.
Flags a page when the code has moved past it, before anyone relies on it.
Shows where each decision stands (proposed, accepted or superseded) and the change that last touched it.

Build something custom

Websites, apps and software, built to order

Three plans price the work, and every build starts the same way: a short brief, then a free 30-minute discovery call.

Start a brief for a custom build See the plans and prices

Launch: a professional 5–8 page website, optimised for phones, handed over with a training session.
Managed: we build the site and look after it, on a 12-month minimum, with security updates, daily backups, uptime monitoring and up to 2 hours of content changes a month.
Custom: client portals, dashboards and integrations with the software you already use, priced after the discovery call.
A written scope, timeline and price before any work begins.

Up and running in three steps

Project Brief
10 min
Tell us about your project in a quick guided questionnaire.
Discovery Call
30 min
Free 30-minute call. We discuss your brief, understand your goals, and recommend the right approach. No commitment.
Launch
2–12 weeks
We build it and launch it. On the Managed plan we keep looking after it: security updates, backups and monitoring.

The problems we solve

Four things that cost businesses customers and hours. Find the one that sounds like yours and see what changes.

Enquiries arrive when nobody can answer
A visitor asks at nine in the evening, hears nothing, and books with the next result on Google.
What changes: Ema answers from your website in seconds, day and night, and emails you the enquiry.
See Ema answer a late-evening enquiry
The same questions, answered by hand every day
Opening hours, prices, "do you cover my area": the same five questions, typed out again and again.
What changes: Ema answers them from your own pages, so your inbox holds only the enquiries that need you.
See Ema answer the usual questions
Admin that eats the working day
Quotes, follow-ups and documents pile up after the actual work is done.
What changes: Automations built around how your business already works, quoted after a free 30-minute call.
See how we automate admin
A chatbot that promises what you don't sell
Off-the-shelf bots invent answers, quote the wrong price and cannot say who you are.
What changes: Ema says only what your website says and links to your own pages, so every answer is one you would give.
Compare Ema with an off-the-shelf chatbot

Something else?

Why businesses choose us

Answers customers 24/7
Your website answers questions in your customer's language, day and night, and emails you every enquiry.
Hours of admin, automated
Quotes, documents and follow-ups handled by AI, so your day goes on the work, not the paperwork.
Secure and GDPR-compliant by default
Hosted on AWS in the UK, with the security practices our founder used in banking and payments.
Grows with you — no rebuild
Start with what you need today and add features as you grow, on the same foundation.

What people who worked with our founder say

I have had the pleasure of working with Emanuele for nearly ten years, during which time he has served as a Principal Architect across several payment network platforms. What I have valued most over the years is the initiative and sense of ownership he brings to everything he does — he consistently looks beyond the immediate technical problem and asks how we can make the organization, our practices, and the way we work better. He championed consistent documentation standards and found practical ways to make technical knowledge accessible to the entire organization, not just engineers. Over the years, I have watched him repeatedly turn "the way we've always done it" into something better.

Mike Knauff

Director, Application Architecture — Discover Financial Services

Emanuele is very hard working and smart individual who continuously looks to change the norms to improve and reduce development/test efforts. He is very passionate about the latest technology and makes sure he communicates with the team to convert ideas into implementation. Highly Recommended.

Arpit Shah

Senior Architect, Amazon Web Services (AWS)

I have had the privilege of working with Emanuele for several years, and he is unquestionably one of the strongest architects I have worked with throughout my career. What truly distinguishes him is his passion for learning, innovation, and continuous improvement. He is always exploring new technologies, tools, and approaches, and consistently brings fresh ideas and practical solutions to complex challenges.

Kiranmai Goda

Principal Architect, Digital Banking & Wallet Enablement

I had the pleasure of working with Emanuele over the past few years, during which he served as the architect on an important project. He was the backbone of its success, and his expertise in the subject matter played a major part in the delivery of the project. His designs were detailed and thorough, and he made a point of continually sharing them with the wider team — keeping everyone aligned and working toward the same goal.

Spencer Mitchell

Java Software Developer, Discover Financial Services

See more recommendations on LinkedInlinkedin.com/in/puglieseweb

Emanuele also consults directly — see Ema Consulting

Our founder's 15+ years of experience includes