AI Solutions
From intelligent chatbots to autonomous multi-agent systems — choose the AI tier that fits your business.
What We Build
Every project we deliver comes with AI built in — not as an add-on, but as a core part of how your business operates.
Web Applications
Custom-built web applications tailored to your business processes. Not templates — real software designed around how you work, with AI tools that automate the repetitive parts.
- Custom business logic and workflows
- AI-powered document generation
- Client portals and dashboards
- Third-party integrations
Mobile Apps
Native iOS and Android apps that put your business in your customers' pockets. Push notifications, offline access, and the same AI tools available on mobile.
- iOS and Android (App Store + Google Play)
- Push notifications and offline access
- Mobile-optimised AI features
- Synced with your web application
Websites
Professional websites built on enterprise infrastructure — fast, secure, and SEO-optimised. AI tools handle content, FAQs, and customer interactions so you can focus on your business.
- Professional design and branding
- SEO optimisation and analytics
- AI-powered content and FAQs
- Enterprise-grade hosting and security
My DataHub
We build data products around your business domain — not raw database dumps, but well-defined business events that you can easily review, analyse, and consume. Your team gets a self-service data portal where they can search for datasets, preview schemas, understand what each field means through a business glossary, and run SQL queries — all without needing a data engineer.
- Self-service data portal with search and discovery
- Business glossary linking technical fields to plain-English meaning
- Subscription-based access with full audit trail
- In-portal SQL queries — no tools to install
- Automatic schema cataloguing and versioning
- Event-driven architecture — analytics decoupled from your database
Ongoing Support
Your solution evolves with your business. Security updates, performance monitoring, content changes, and new features — all handled, ongoing. You're never on your own.
- Security monitoring and updates
- Performance monitoring and reporting
- Content changes (up to 2hrs/month)
- Priority support and new features
AI Solution Tiers
Each tier builds on the capabilities below it. Start where you are, upgrade as your needs grow.
AI Chatbot
Dynamic Context RetrievalAn intelligent chatbot that retrieves live business content — pricing, services, FAQs — from your database at query time and generates contextual answers. Includes lead capture, booking integration, and WhatsApp support.
- 24/7 AI customer assistant
- Dynamic content retrieval from your database
- Lead capture and qualification
- Online booking and calendar integration
- WhatsApp Business integration
- Purchase detection and cart creation
How it works
AI Documentation
RAG (Retrieval-Augmented Generation)AI-powered document creation and analysis. Record meetings, capture notes, and let AI transform your content into structured enterprise documentation — with gap detection, consistency analysis, and compliance checks.
- Voice-to-documentation with AI structuring
- RAG-powered knowledge retrieval
- AI gap detection and consistency analysis
- Compliance checks and audit trails
- End-to-end encryption (AES-256)
- Git sync for version control
How it works
Agentic AI
Multi-Agent OrchestrationAutonomous AI agents that work across your codebase and documentation. Multiple specialised agents — coding, retrieval, specification management — orchestrated to scan repos, enforce governance, and open pull requests autonomously.
- Multi-agent orchestration with planning and feedback
- GitHub connector (scan repos and index docs)
- Specification-driven development
- Cross-reference detection and relationship graphs
- Staleness detection and freshness analysis
- Autonomous PR creation from specs
How it works
Custom AI Solutions
Bespoke ArchitectureBespoke AI-powered software designed for your specific requirements — web applications, mobile apps, websites, and enterprise integrations. Every project includes AI capabilities from the tiers above, delivered by a senior AWS architect with 15+ years in fintech.
- Custom web applications and mobile apps
- AI-powered websites with chatbot and booking
- Enterprise system integration
- AWS cloud architecture and design
- Fractional CTO and engineering leadership
- Ongoing support and managed services
How it works
Automated End-to-End Site Support
Ema Admin Agent
Your always-on AI website administrator. Just describe what you want — Ema handles everything end-to-end.
Real example request:
"Ema, please add a new hero section to the homepage highlighting our Automated End-to-End Site Support service."
→ Ema researched, designed, coded, tested and deployed it. You just reviewed and approved.
True End-to-End Autonomy
No tickets, no back-and-forth, no developer handoff. Ema plans, builds, and deploys changes herself.
Massive Time Savings
What used to take days of emails and revisions now happens in hours. Your site stays fresh without the friction.
Significant Cost Reduction
Eliminate most routine support requests and billable hours. One flat monthly fee instead of constant agency invoices.
How Ema Admin Agent Works
Message Ema
Use the dedicated chat widget or email. Describe any change you need.
She Analyses & Plans
Ema reviews your current site, brand guidelines, and design system.
End-to-End Execution
She designs, codes, tests, and prepares the update — completely autonomously.
You Review & Approve
Preview the changes. One click to go live. Full activity log included.
Perfect for businesses that want their website to evolve — without the admin overhead.
Ideal for PuglieseWeb clients who value speed, autonomy, and predictable costs over traditional support tickets.
Premium ongoing service — Custom monthly pricing based on site complexity
Always-On AI Assistant for Your Visitors
Ema Client Assistant
The visitor-facing side of Ema, included with your site build. She lives in the floating toolbar on your own website and answers questions about your services, pricing and next steps around the clock — grounded strictly in the content you have approved.
Real visitor question:
"What does a website with AI built in cost, and how long does it take to launch?"
→ Ema answered from your published pricing and process, suggested two relevant follow-up questions, and handed the visitor to your enquiry form the moment they were ready to speak to you.
Grounded, Never Invented
Ema answers only from your approved business content — services, pricing, process and FAQs. If the answer isn't there, she says so and hands over rather than guessing. Prompt-injection protection is built in.
Turns Questions Into Enquiries
She suggests relevant follow-up questions to keep the conversation moving, and hands the visitor straight to your enquiry form as soon as they're ready to talk — so a late-night question becomes a lead in your inbox.
Always On, In Their Language
Available day and night in your customers' language, with a clear privacy notice. She ships inside a floating toolbar that also carries accessibility controls such as text resizing.
Industries We Serve
We work with businesses across sectors, with deep expertise in these areas.
Frequently asked questions
How much does adding AI to my website cost?
AI solution tiers start from £9.90/mo for AI Documentation (RAG-based retrieval over your own content) and from £39/mo for an AI Chatbot with dynamic context retrieval. Agentic AI (multi-agent orchestration) is priced at enterprise level, and Custom AI Solutions are project-based, scoped after a discovery call.
What is the difference between an AI chatbot and RAG?
An AI chatbot answers using live business data — pricing, services, FAQs — retrieved from your systems at question time. RAG (Retrieval-Augmented Generation) additionally searches your own documents and content, so answers are grounded in your knowledge base rather than generic model knowledge. We offer both as separate tiers.
What do you build besides AI features?
Web applications, mobile apps, and websites — plus data products (My DataHub) and ongoing support. Everything runs on AWS with UK hosting, SSL, and a CDN included.
What is the Ema Admin Agent?
Ema is our always-on AI website administrator. You describe a change in plain language — for example, a new homepage section — and Ema researches, designs, codes, tests, and deploys it end-to-end, with you reviewing and approving the result. It is a premium ongoing service with monthly pricing based on site complexity.
What is the Ema Client Assistant?
The Ema Client Assistant is the AI chat assistant that sits in the floating toolbar on your own website, answering your visitors’ questions about your services, pricing and next steps around the clock. It is grounded only in the business content you have approved — it does not invent answers, and it says so and hands over when something falls outside what it knows. It suggests relevant follow-up questions and hands visitors straight to your enquiry form when they are ready to speak to you, and it ships as part of your site build.
What is the difference between the Ema Admin Agent and the Ema Client Assistant?
They are two different products with similar names. The Ema Admin Agent works for you, the site owner: you ask her to change your website and she researches, builds, tests and deploys the change. The Ema Client Assistant works for your visitors: it answers their questions about your business on your live site and points them to your enquiry form when they are ready. The Admin Agent is a premium ongoing service; the Client Assistant is included with your site build.
Which industries do you work with?
We work with businesses across sectors, with deep expertise in regulated industries — the founder brings 15+ years of experience in payments and fintech, including GDPR and PCI DSS compliance work on AWS.
Ready to Get Started?
Tell us about your project. We'll discuss your needs, show you what's possible, and give you a clear proposal — no obligation.
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