by PuglieseWeb
For accountancy practices
The same MTD questions. Answered from your content.
From April 2026, Making Tax Digital for Income Tax brings every practice the same questions, often at 10pm: do I have to sign up, what software do I need, can you do my quarterly updates, what does it cost. Evrella, our AI receptionist, answers them on your website and on WhatsApp from your own MTD page, and passes your team anyone who wants to go further.
How it works: your MTD page, your fees page and your documents her answers, with the page she used enquiries for your team
Built and run by PuglieseWebA UK company. The chat on this site is Evrella too.
MTD Assistant - Demo
a fictional accountancy practice’s assistant
Hi! I’m Evrella, here as the assistant of a demo accountancy practice. What would you like to know about Making Tax Digital: signing up, quarterly updates, software, or fees?
- Do you offer MTD support?
- Do I need to sign up for Making Tax Digital?
- What software do I need?
- What will MTD cost me with you?
Opens the demo chat over this page. No form, no sign-up.
One MTD question, from start to finish.
An example for a fictional accountancy practice. The steps are the product’s own.
The question
Do you offer MTD support?
Asked on your website at 10:14pm, or on WhatsApp.
The answer and its source
Yes. We help with MTD setup and quarterly updates. Our team can explain the next steps.
Your practice’s MTD page, linked under the answer
What your team receives
Name, email, phone and message from the Leave your details form, with a summary of what they asked about.
By email, with a link to the whole conversation, and by text to a UK mobile.
Outside her content: asked something your pages don’t cover, a client’s own figures for instance, Evrella says she doesn’t have that information and offers the Leave your details button. She doesn’t make up an answer.
What makes Evrella different.
Secure, and built to scale
Your data is encrypted at rest and in transit, kept to your own account and never used to train a model. She runs on AWS in London and grows with your traffic.
Easy to install on any website
One line of code, with step-by-step guides for WordPress, Wix, Squarespace and Shopify. Nothing to rebuild.
Speaks your visitors’ languages
She replies in the language each visitor writes in, and reports to you in yours.
Website, WhatsApp and phone
She answers on your website on every plan. WhatsApp comes with Growth, and the phone is a custom set-up on Custom.
Answers well, and never guesses
Every answer comes from your own pages and documents. If the answer isn’t there, she says so and takes the visitor’s details instead.
Links to the right page
Each answer links to the page of your site it came from, so visitors land where you want them.
Books appointments
Visitors pick a free slot from the calendar you already keep, inside the chat, and it’s confirmed there and then.
Tells you about every lead
An email, and a text to a UK mobile, the moment someone leaves their details. Every lead waits for you in the console.
Reads your site and keeps up with it
She reads your website and the documents you give her, then re-reads the site every night or every week, as you choose. Change a price and her answers follow.
The MTD questions your practice gets every week.
Examples, answered from a sample practice’s pages. Each answer comes only from what your practice publishes, and the page she used is linked under it.
Who has to sign up
“Do I need to sign up for Making Tax Digital?”
Example answerIf your income from self-employment and property together is over £50,000, you’re in from April 2026; over £30,000, from April 2027; over £20,000, from April 2028. Our MTD page explains how HMRC works it out, and we can confirm where you stand.
Source: your MTD page
Left to you: whether it applies to their income
Quarterly updates
“Can you do the quarterly updates for me?”
Example answerYes. We keep your digital records, send the four quarterly updates to HMRC for you and finalise your tax return at the year end. You send us your invoices and receipts; we do the rest.
Source: your MTD services page
Left to you: the fee for their bookkeeping
Software
“What software do I need?”
Example answerMTD-compatible software, to keep digital records and send the updates. We set you up on the package we work with, or check that the one you already use qualifies.
Source: your software page
Left to you: which package fits their business
Landlords
“I’m a landlord with one flat. Does this affect me?”
Example answerIt depends on your total income from property and any self-employment, counted before expenses: over £50,000 from April 2026, over £30,000 from April 2027, over £20,000 from April 2028. Our landlords page has the details.
Source: your landlords page
Left to you: whether their rent crosses the line
Deadlines
“When are the quarterly updates due?”
Example answerEach update covers three months and is due by 7 August, 7 November, 7 February and 7 May. We send you a reminder before each one, and your year-end return is still due by 31 January.
Source: your MTD deadlines page
Left to you: a missed update, and HMRC’s penalty points
Fees
“What will MTD cost me with you?”
Example answerOur MTD packages start from the monthly fee on our fees page and include the software, the quarterly updates and your year-end return. We confirm your fee in a fixed quote after a free first call.
Source: your fees page
Left to you: the quote itself
You decide what she knows. Your team keeps the rest.
Content that suits her
The pages you tick, re-read nightly or weekly, plus documents (.txt, .md, .docx) and written answers. No website? Start from documents alone.
Answers you check
Questions she couldn’t answer wait in a queue: confirm an answer and she uses it from then on, or dismiss it. Every conversation is there to read.
Enquiries to your contact
Enquiries arrive by email and by text. From the console your team can reply in the chat, for 24 hours after the last message.
Evrella gives information, not professional judgement. She answers only from what you publish and has no access to client files, so whether Making Tax Digital applies to someone’s own income is for your team. She isn’t a live chat: when she can’t help, she offers the Leave your details button.
Who is behind her, and where your data goes.
Emanuele Pugliese
Founder, PuglieseWeb
15+ years of cloud architecture in payments, at Discover and Capital One
Emanuele runs Evrella the way he ran payment systems: every decision written down, nothing reaches production by hand, and a measured cost behind every plan.
Emanuele’s profile and recommendationsOur first customer was us.
We ran Evrella on our own website and WhatsApp before selling it. It worked for us, so now we sell it.
Data, infrastructure, responsibility
Evrella is built and run by PuglieseWeb Ltd, registered in England and Wales (company number 17078772).
- Stored in the UK, on AWS in London. Answers are generated in Europe. Never used to train AI models.
- Links in her answers can only point to your own pages: any other link is removed before the visitor sees it.
What it takes, and what it costs.
What your business needs
- An MTD page, or documents, with your up-to-date answers: who has to sign up, what you do for them, what it costs
- Someone who can paste one line into your site (there are guides for WordPress, Wix, Squarespace and Shopify)
- An email address for enquiries, and a UK mobile if you want them by text too
Terms
- Every plan starts with 30 days free. No card needed to start. Founding practices: 90 days free for the first 10 UK accountancy practices, until 19 December 2026.
- No set-up fee. Without a card by day 30 she pauses, and nothing is deleted.
- She stops at the plan’s monthly limit, so there are no surprise bills. 100 more replies cost £10 and last a year.
Evrella’s plans
Starter
£49/ month
600 replies a month and up to 60 pages, on your website.
Growth
£99/ month
1,500 replies a month, up to 200 pages, and WhatsApp set up with you, Meta’s per-message charges passed on at cost.
Custom
Talk to us
Sized with you: everything in Growth, plus the phone, your own systems and work we do for you.
These are Evrella’s plans, separate from PuglieseWeb’s website and consulting services, which are on our pricing page.
“Someone else looks after our website.”
They only need to paste one line into it. Without a website, Evrella can start from your documents.
“Our pages don’t say enough.”
Start with what you have and add documents or written answers as you go. The questions she couldn’t answer show you what to write next.
“Our clients want a person.”
Evrella doesn’t pretend to be one. When she can’t help she offers the Leave your details button, and the enquiry reaches your team by email and text.
Ask the demo practice something.
The quickest way to judge her is to ask her a question. The chat on this page is a demo: Evrella as a fictional accountancy practice’s assistant, answering from that practice’s own MTD page.
What happens when you click
The demo chat opens here, on this page. No form, no sign-up.
No demo request form. The chat is the next step.
She answers in seconds, from the demo practice’s page.
Prefer WhatsApp? Message +44 1256 669 865 (opens in new tab).
Ready for your own? Claim a founding place at www.evrella.com/for/accountants.
